Design Studio, and absolute bosses in brand indentity and packaging design, Olsson Barbieri, asked me to collaborate on the identity of India's first Hard Seltzer brand, Pursue
The goal for the products was to be recognised as a fun and flavourful brand, developing recipes that used natural local Indian flavours while also channelling some of the nostalgia connected with soda drinks; a favourite in Indian drinking habits.
I made a key illustration for each flavour, which recurs in a fragmentary way on the bottle caps and on the packaging.
Design: Olsson Barbieri
Photo's: Anne Valeur